Medieval Architecture free essay sample

The Middle Ages, also known as the Medieval era, though scarred with a history of violence and war, has given the world some of the most marvelous and beautiful pieces of art, particularly in architecture. The Middle Ages is the name given to the time period from the late 5th century to the 15th century, particular to European history. The construction of these types of buildings was a constant for various cultures for a thousand years. They can be categorized into three phases; Pre-Romanesque, Romanesque and Gothic. The most important buildings during medieval times were religious, defensive and governmental or power related. Figure 1 – Sarcophagus of Abbess Theodechilde in the Abbey of Jouarre. The Pre-Romanesque era started, arguably, with the Merovingian Dynasty of the Franks. Some say that not much was gained, from an architectural point of view, during the rule of the Franks but I believe there are a couple of points worth making. We will write a custom essay sample on Medieval Architecture or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Merovingian rule lasted from the 5th century, after the fall of the Roman Empire, to the late 8th century. Most of their buildings followed after the Roman basilica style. The Franks, due to religious beliefs, pushed the building of monasteries and included crypts within their structures. (see figure 1) Although there were many monasteries built with crypts, only five remain intact today. One of the noteworthy aspects of Merovingian architecture was that they are credited with being the first to build raised reliquaries of the saint within their monasteries, located behind the altar. Figure 3 – The 9th century Torhalle, or gatehouse, at the Lorsch Abbey in Germany. Figure 2 – Exterior of Corvey Abbey, showing the Westwork. The Carolingian Dynasty, which some say is where Pre-Romanesque architecture began, reigned from the late 8th century into the 10th century. Also deriving from a Frankish noble family, the Carolingians are credited with a couple of key designs that carry forward into the Romanesque and Gothic phases of architecture. The westwork, which was basically the west facing side of the church consisting of two towers with several stories between them, was probably the most significant change in architectural design for churches during the Pre-Romanesque time period. The first church to incorporate this new style was the St. Riquier Abbey completed in 799. The plan included equal emphasis on both the east and west ends, including a complex west facade. This church was later destroyed but the westwork was to be repeated in many Carolingian churches and passed on to Ottonian and Romanesque architecture. The oldest standing example today of this style is the Corvey Abbey built in the late 9th century. (see figure 2) Another piece of the Carolingian architecture is the Torhalle, or gatehouse, built at Lorsch. This gatehouse, built around 800, stands today in perfect condition. (see figure 3) It was built as the formal entrance to the Lorsch Abbey. And though it is small in comparison to the many other buildings at the time, it remains the oldest monument of the Carolingian era. Figure 4 – The Gloucester Cathedral in England. The Romanesque era is where we see a dramatic change in architectural style as well as an increase in the amount of building that takes place. The Romanesque period doesn’t have an exact date range, but most tend to agree that it existed from roughly the 9th century to the 12th century. Although churches remain the number one built structure in the time, we do see a large increase in the number of castles being built. There are many characteristics of Romanesque architecture. New building ideas and techniques were introduced, such as stone vault ceilings, buttresses, semicircular arches as well as barrel, groin and ribbed vaults. As new designs were added, the need for stronger supports systems resulted in massive double shelled walls, large piers and drum columns. (see figure 4) The Romanesque period is known for massive structures and elaborate designs. From this we see a noticeable increase in the skill of the masons during this time as the stone work displays an obvious increase in precision and engineering. Much of the architecture in the Romanesque era evolved into Gothic architecture. The Gothic era ran from the 12th century into the 16th century. There wasn’t necessarily a clean break from Romanesque to Gothic styles of architecture, but rather a gradual shift in design. The main characteristics of Gothic architecture are the pointed ribbed vaults and arches, flying buttresses and, in place of solid walls, a cluster of columns. Due to the vertical emphasis of the design, the archways could be redesigned and stretched or pointed. Four main Figure 5 – The depressed arch supported by fan vaulting at King’s College Chapel, England. ypes of arch designs that are commonly found within Gothic architecture are the lancet arch, which is simply a steeply pointed arch, the equilateral arch, the flamboyant arch and the depressed arch as seen in the King’s College Chapel. (see figure 5) Due to the new design of supporting the weight of the ceiling through the columns and flying buttresses, there was no need for walls made of heavy materials. With all the columns and archways in place, the structure took on a skeletal look. This gave way to expanding the once small openings for windows to an expanse of window space providing plenty of light to the interior of the structure. This space was commonly filled with stained glass. From this, stained glass flourished as an art work to be an essential part of many of the churches in the medieval time. Castles are a huge part of Medieval times and started to grew in number and size during the Romanesque and Gothic eras. The castles were massive and built primarily for defensive purposes. However, some were designed to convey messages of wealth, power and respect as well as fear and domination. Besides a military need, castles were used for administrative purposes as well as a residence. Typical castle residents consisted of the castle’s owner, his family and his military and administrative support staff. Castles were generally made from local materials of stone and wood as well as recycled materials, like Roman bricks and marble. There are, of course, exceptions to this depending on how much money and/or power the person building the castle had. For example, William the Conqueror had the White Tower of The Tower of London built from Caen stone, imported from France. (see figure 6) Figure 6 – The White Tower of the Tower of London. Castles come in all different shapes, sizes and designs depending on the materials available as well as the terrain chosen to build on. Some of the common characteristics of castles are; the motte – an earthen mound created with a flat top for the castle to be built upon; the moat – a large ditch around the castle, typically filled with water; the bailey – fortification that surrounds the keep; the keep – the actual residence of the lord in charge and the most strongly defended part of the castle; the gatehouse – the entrance to the castle; and the curtain wall – a large defensive wall, typically between two bastions. Castle construction would depend on the materials chosen for the building. Earth and timber castles were less expensive to build but could be constructed in most locations due to plentiful resources and most skilled workers had wood working skills. Stone castles cost much more, take longer to complete and require higher skilled masons, and many of them. Not to mention that the location was often relative to the location of the rock quarry. Naturally, stone castles were many times stronger than ones made from timber and, in the eyes of many, were worth the extra cost and time. Depending on the lord in charge and the primary reason for building the castle, the architectural design didn’t stop with just the construction of the building. Many castles maintained beautiful landscapes to compliment their architectural master piece. As seen in figure 7, landscapes play an important role in the overall allure of the entire estate. This particular landscape for the Leeds Castle in England has been maintained since the 13th century. Figure 7 – Panoramic view of the Leeds Castle in England. Throughout the Middle Ages, the key to the many successful pieces of architecture has been the architect. Of course they were not called architects back then, instead they were simply called masons. Often time there were many masons working together on one project. The mason in charge of the design and construction was sometimes referred to as the master mason. Prior to the 13th century, most masons were trained on the job site. From the 13th century onward, the masons took on apprentices and training became more formalized. The masons maintained a constant presence on the job site in smaller structures attached to the building project called lodges. They would store their tools, eat their meals and perform all their inside type work within their lodge. Masonry was one of the few crafts that did not form into a trade guild prior to the 14th century. In later centuries, the masons and their lodge became what we know today as the Freemasons. Architectural design and innovation was not protected and masons often borrowed ideas from one another. In the 14th century, masons were sent to study the design incorporated with the Chateau de Mehun-sur-Yevre in France. This structure was destroyed in the 18th century. Figure 8 shows the ruins today and figure 9 shows what the chateau would have looked like. Figure 9 – Artist rendition of what the Chateau de Mehun-sur-Yevre in France may have looked like. Figure 8 – Current day Chateau de Mehun-sur-Yevre in France. During the estimated thousand years of the Middle Ages, and what we know of it, it is quite evident that architecture played an important part of each society. In religions, in governments and in noble families, the physical structure of the building was just as important to the people as were the traditions and work carried out within. Architecture was not merely a necessary profession but it was a desired form of art work and we are fortunate that so many of these master pieces have been left for us to study and admire.

Decision Tree Essay

Decision Tree Essay Decision Tree Essay Chapter 9 Structuring System Requirements: Logic Modeling True-False Questions 1. Data flow diagrams are designed to show the detailed logic of processes. Answer: False Difficulty: Med Reference: p. 282 2. Structured English is useful for representing the logic in information system processes. Answer: True Difficulty: Easy Reference: p. 282 3. Structured English represents the three fundamental structured programming statements: choice, repetition, and sequence. Answer: True Difficulty: Med Reference: p. 282 4. Reference, linking, and selection programming statements are represented in Structured English. Answer: False Difficulty: Med Reference: p. 282 5. Decision tables allow you to represent a set of conditions and the actions that follow from them in a tabular format. Answer: True Difficulty: Med Reference: p. 282 6. Data flow diagrams are adequate for modeling all of the complexity of an information system. Answer: False Difficulty: Med Reference: p. 283 7. Data flow diagrams are not adequate for modeling all of the complexity of an information system. Answer: True Difficulty: Med Reference: p. 283 8. Logic modeling represents the internal structure and functionality of the processes represented on data flow diagrams. Answer: True Difficulty: Med Reference: p. 283 9. In the analysis phase, logic modeling reflects the structure or syntax of a particular programming language. Answer: False Difficulty: Hard Reference: p. 283 10. Logic modeling is an activity associated with requirements structuring. Answer: True Difficulty: Easy Reference: p. 283 11. Although logic modeling represents a process’s structure, it cannot represent the temporal dimensions of systems. Answer: False Difficulty: Hard Reference: p. 283 12. In structured analysis, the primary deliverables of logic modeling are structured descriptions and diagrams that outline the logic contained within each DFD process as well as diagrams that show the temporal dimensions of systems. Answer: True Difficulty: Hard Reference: p. 283 13. Logic modeling deliverables may take the form of new entries into the project dictionary. Answer: True Difficulty: Med Reference: p. 283 14. For each primitive process, the analyst should develop Structured English, decision table, and decision tree representations. Answer: False Difficulty: Med Reference: p. 283 15. State transition diagrams, sequence diagrams, and activity diagrams are types of logic models. Answer: True Difficulty: Med Reference: p. 285 16. Structured English is a process modeling technique. Answer: False Difficulty: Easy Reference: p. 285 17. Structured English is a modified form of the English language used to specify the logic of information system processes. Answer: True Difficulty: Med Reference: p. 285 18. The Unified Modeling Language is a modified form of the English language used to specify the logic of information system processes. Answer: False Difficulty: Med Reference: p. 285 19. Structured English relies heavily on adjectives and adverbs. Answer: False Difficulty: Med Reference: p. 285 20. The standard version of Structured English is called the Unified Modeling Language. Answer: False Difficulty: Med Reference: p. 285 21. If and case are two types of conditional statements. Answer: True Difficulty: Easy Reference: p. 285 22. Referencing Structured English, terms that specify logical comparisons are spelled out rather than represented by their arithmetic symbols. Answer: True Difficulty: Med Reference: p. 287 23. When preparing Structured English statements, the analyst includes statements to initialize variables, open and close files, and find related records in separate files. Answer: False Difficulty: Hard Reference: p. 288 24. Structured English resembles a programming language. Answer: False Difficulty: Med Reference: p. 288 25. Structured English is a communication technique used for analysts and

Causes and effects of childhood obesity

Causes and effects of childhood obesity Childhood obesity has become a worldwide epidemic, and the condition is now obvious much earlier in life. Thirty years ago, less than five percent of children were considered obese. Today’s figures put the number of obese American children somewhere between 12 percent and 15 percent! That translates into millions of children, preteens, and teens suffering from very adult conditions like diabetes and depression related to weight gain (Tessmer, Beecher, & Hagen, 2006). Overweight and obesity in childhood are recognized to have significant impact on physical and psychological health. There are several causes that lead children to become obese. Childhood obesity is now considered a disease and is diagnosed by doctors. Not all children that watch television several hours a day or are inactive or just eat mal-nutritious foods develop obesity, many children get obese because of genes inherited from their parents. Some children become obese because of their lifestyle. For example, la te-day or night eating, snacking and other behavioral behaviors have influence on the progress of obesity. Moreover, social and economic conditions are shown to have a significant relationship to nutrition and dietary intake. In addition, there are certain effects resulted from childhood obesity such as physical, mental, emotional, and social effects. Obesity in childhood is responsible of early development in girls and delayed development in boys. It’s also found to be associated with numerous medical problems related to physiological, metabolic, and structural changes. What is more is that obese children are more likely to develop psychological problems. Physical, social, and mental well-being is considered health related quality of life. Low self-esteem and social discrimination can be noted in obese children due to physical limitations, feelings of isolation or loneliness, and teasing from class mates. Causes and Effects of Childhood Obesity Childhood obesity has become a worldwide epidemic, and the condition is now obvious much earlier in life. Thirty years ago, less than five percent of children were considered obese. Today’s figures put the number of obese American children somewhere between 12 percent and 15 percent! That translates into millions of children, preteens, and teens suffering from very adult conditions like diabetes and depression related to weight gain (Tessmer, Beecher, & Hagen, 2006). Obesity is defined as a disproportionate buildup of stored fat tissue when compared to other tissues. Childhood obesity is now considered a disease and is diagnosed by doctors. Children become overweight for a variety of reasons. The most common causes are genetic factors, lack of physical activity, unhealthy eating patterns, or a combination of these factors. Moreover, socio-economic factors have influence on children, which may cause a child to become obese. In addition, there are certain effects resulted from childhood obesity such as phys ical, mental, emotional, and social effects. Diagnosis of Childhood Obesity Only a doctor can diagnose children for obesity by evaluating adiposity, or â€Å"how much fat a person has.† Adiposity can be assessed using different ways, for example, by using an underwater scale, or by an MRI, but these methods are considered excessive and expensive. Another way of evaluating children for obesity is by measuring the distribution of body fat. Also, a chart called the body mass index (BMI) is used to optimally measure the amount of fat person carries most frequently to differentiate between just an overweight child and the one who is really obese. In addition to BMI and charting weight on the growth charts, the doctor also evaluates the family’s history of obesity and weight-related health problems, such as diabetes, the child’s eating habits and calorie intake, the child’s activity level, and any other health conditions the child may have.

The Role of Social Media in Managing Customer Relationships Essay

The Role of Social Media in Managing Customer Relationships - Essay Example The varied functional purpose of the organizations include domains like sales, marketing, training professional development, performance management and Human Resource (HR) Development (Cheng Shen, et al., 2010). The major focus should be on effective and timely implementation of the CRM techniques along with its integration with other software programs. The implementation of CRM techniques would require too much installation of procedures which is a time consuming process and also expensive. The overall implementation of CRM application and tools would have high costs associated with it and may not be suitable with the technological environment of the company. The varied technologies have enabled the managers to understand the relevance of CRM, that directly affects and influences the marketing activities and which leads to an increase in the organizational outcome. This has also fostered the relationship between the marketing manager and the customers through collaborative forces of technologies and systems. 1.2.1 Business to Business & Business to Consumer Differences in CRM Conceptual Theory In business to business relationships the conceptual theory is regarded highly for maintaining relationships and then developing incentives accordingly. The conceptual theory can be applicable only to business to business relationships (Mink and Georgi, 2013). On the other hand it helps the corporate customers to develop incentives which would motivate the individual hobbyist to participate in users communities of social media. For consumers, there would be development of customer equity model, customer equity would include desperate measures of calculating the customer needs and requirements and then develop... This essay approves that people are generally prone to engagement in relationship and social marketing tools and the recent advancement in technology will help in maintenance of enhanced customer relationships. It is fair to presume, that the relationship between the different organizational members is quite different from the consumers sector. The methods of social media marketing are also very different and they take into account the planning and implementation of marketing into consideration. The consumer and industrial sector is greatly influenced by the CRM technology integration and the main reason being so would be the construction of organizational capabilities. This report makes a conclusion that relationship marketing is a strategy which is designed to foster customer loyalty, long term engagement and interaction. The development of varied CRM tools would focus more on customer retention and acquisition. These strategies were designed to develop stronger connection with customers by providing them with information related to organizational growth and development. The author of the study has revealed the benefits and non benefits associated with the CRM strategy and its implementation. The variable factors affecting the social media marketing have to be kept into consideration, while developing effective marketing strategies for the betterment of the organizational development systems. Social networking websites are very powerful tools that can be useful as well as harmful to an individual and business enterprise. It has benefitted the common people by providing jobs to millions of people. The usage of social networking websites should be d one cautiously and judiciously.

Addressing goals for the DNP program Essay Example | Topics and Well Written Essays - 250 words

Addressing goals for the DNP program - Essay Example Every person pursuing a career needs to increase his or her skills in order to give better output. In a nursing career it is no different. However, the advancement of studies plays an important role not just in additional skills or knowledge, but also for the nurse to be able to provide better care to patients within a population, as well as to be able to function as a leader or one of the leaders within health and nursing organizations. To be able to achieve these end results, the Doctorate of Nursing Practice (DNP) Program created goals that would be teaching nurses knowledge that give more emphasis to: acquiring an advanced degree of skills used in a multitude of situations; being able to use the results of nursing research in applications as needed; playing an active role in leadership of an organization; and being proactive in the implementation as well as creation of health policies that would be inclusive to all patients. At present, I plan to pursue higher education as an adv anced nurse practitioner (ANP) in the DNP program, and with these goals of DNP in mind, I plan to become fully equipped in advancing my skills and knowledge for my nursing career, and share my knowledge with students if given the chance. In the course of nursing duties, it is required that a nurse be fully prepared in all situations, and to act according to the best course of action, especially when the patient’s life is at stake.

Member of the wedding notes Essay Example for Free

Member of the wedding notes Essay Stuck between being to young for adolescence and to old to be a child, the protagonist Frankie Addams, has the desire to be the child and the adult. Within herself shes confused and lost, her body is to big, yet her mind is broken. Through the journey of Carson McCullers novel The Member of the Wedding, Frankie clenches on to the ridiculous idea of belonging to the wedding and even going off with the honeymooners after. This concept developed by her, is what she believes is a way in which she can develop a sense of belonging. Although this idea preposterous and highly immature it highlights that Frankie wants an adult dream at her young age. Her confused desires between child and adulthood are depicted again, when she almost experiences her first sexual encounter with a solider. Although being inquisitive and interested in what would go on between the two of them and although Frankie enjoyed being treated like an adult, it was all to much for her to handle and she fled from the solider. It is difficult to posses a sense of belonging when we are unsure of our own identity. Why? In having a sense of belonging, one must always have a clear understanding of their identity. This is because the groups we attach ourselves with throughout the journey of life resemble features of our own personality. So when one lacks the knowledge of their own self, in finding somewhere or something to belong to which suites and allows them to be comfortable, it is almost impossible. Evidence Through Carson McCullers novel The Member of the Wedding (1946 ) the confused protagonist Frankie Addams reflects how her own frail understanding of her identity impacts and makes it difficult for Frankie to develop a sense of belonging. This â€Å" unjoined â€Å" from society feeling that the protagonist feels is partly formed from different experiences she endures. From growing too old for sharing a bed with her father to being rejected from the club house for being â€Å" too young â€Å". Frankies self perception of her physical aspect also adds to this unsettled identity, as she is entering the stages of puberty and feels as if she is a â€Å" freak â€Å" due to her tall height. With both her experiences and her appearance shattering her identity in to an unsettled state, Frankie finds it difficult to belong to something more then the people she lives with. Leaving the protagonist to clench on to the ridiculous idea of being a member of her brothers wedding. Although this concept that Frankie desires so much, of belonging to a wedding, is preposterous it proves how much of an impact having a weak identity can play it finding a sense of belonging.

The USA Patriot Act Essay -- US Government Terrorism protection Essays

The USA Patriot Act   Ã‚  Ã‚  Ã‚  Ã‚  The United States of America is a country that is based upon a principle of balancing the rights of an individual, while still preserving public order. The U.S. Constitution (specifically the Bill of Rights) guarantees every American certain Individual rights. Some of these rights include; freedom from unreasonable search and seizures, a right to due process of law, and protection against cruel and unusual punishment (The 4th, 5th and 8th Amendments). Historically the criminal justice system has preserved these rights of peopled accused of crimes. However on September 11, 2001, the United States became the victim of the largest terrorist attack the World has ever seen. According to Schmalleger in 2003, that attack cost almost three thousand people their lives, and an estimated two trillion dollars in damages. However since September 11 2001, several critics have claimed that the United States of America no longer protects these rights. They argue that the United a nd Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism (USA PATRIOT ACT) Act of 2001, violates the rights of suspected terrorists, and those of every single American. Supporters of the USA PATRIOT Act argue that the bill has been vital in arresting suspected terrorists, and it has helped deter future terrorist attacks.   Ã‚  Ã‚  Ã‚  Ã‚  The Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism ACT of 2001, was signed into law on October 26, 2001, shortly after the September 11th attacks. The act was passed in a direct response to the attacks, as a way for Law Enforcement to combat and deter terrorism. Schmalleger (2003) on page 8 summarizes the USA PATRIOT ACT. ?A federal law (Public Law 107-56) enacted in response to terrorist attacks on the World Trade Center and the Pentagon occurring on September 11, 2001. The Law, officially titled the Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act, substantially broadens the investigative authority of Law enforcements agencies throughout America and is applicable to many crimes other than terrorism.?   Ã‚  Ã‚  Ã‚  Ã‚  Shmalleger (2003) in pages 300-301 further listed specific sections of the act that law enforcement can use to investigate terrorist activities. ?Title II-Enhanced Sur... ...ost-9/11 calm.   Ã‚  Ã‚  Ã‚  Ã‚  HoustonChronicle.com. Retrieved August 25, 2003, from http://www.chron.com/cs/CDA/ssistory.mpl/nation/2056725 Associated Press (2003, August 20). Ashcroft mounts Patriot Act defense.   Ã‚  Ã‚  Ã‚  Ã‚  MSNBC.com. Retrieved August 25, 2003,   Ã‚  Ã‚  Ã‚  Ã‚  http://www.msnbc.com/news/954389.asp?0sl=-12 Associated Press (2003, July 21). Patriot Act Complaints Reviewed.   Ã‚  Ã‚  Ã‚  Ã‚  WiredNews.com. Retrieved August 25, 2003,   Ã‚  Ã‚  Ã‚  Ã‚  http://www.wired.com/news/print/0,1294,59709,00.html Schmalleger, F. (2003). Criminal Justice Today: An Introductory Text for the 21st Century. Taylor, G. (2003, July 21). Communities Shun Patriot Act.   Ã‚  Ã‚  Ã‚  Ã‚  www.washingtontimes.com. Retrieved August 25, 2003,   Ã‚  Ã‚  Ã‚  Ã‚  http://dynamics.washtimes.com/print_story.cfm?StoryID=20030720-115938-   Ã‚  Ã‚  Ã‚  Ã‚  3269r Taylor, G. (2003, July 24). FBI chief praises the Patriot Act.   Ã‚  Ã‚  Ã‚  Ã‚  www.washingtontimes.com. Retrieved August 25, 2003,   Ã‚  Ã‚  Ã‚  Ã‚  http://dynamic.washtimes.com/print_story.cfm?StoryID=20030723-111557-   Ã‚  Ã‚  Ã‚  Ã‚  2975r Ward, J. (2003, June 18). Ashcroft defends Patriot Act in visit.   Ã‚  Ã‚  Ã‚  Ã‚  www.washingtontimes.com. Retrieved August 25, 2003, http://dynamics.washtimes.com/print_story.cfm?StoryID=20030617-10458- 2731r

The Railroads Role in the Settling of the West

One of the largest contributing factors in the settling of the American West was the completion of the transcontinental railroad. Development was a slow process in much of the west, due in large part to how long the journey took. The completion of the railroad made it both a faster and much safer way to travel across the country. In 1862, the Pacific Railroad Act was signed. It promised federal support to build the first transcontinental railroad. Two companies were chosen to take on this enormous project, they were awarded generous land grants and were given millions of dollars in government loans so that they could complete the project.The Union Pacific Railroad started laying tracks heading west from Iowa, while the Central Pacific Railroad was laying tracks heading east from California. The two sets of tracks finally merged together in Promontory, Utah on May 10, 1869, creating the first transcontinental railroad. Before the completion of the railroad travel to the west was prima rily done by horseback or wagon train. This type of travel took several months to complete and was a very strenuous and dangerous journey, especially when travelling through Indian country.After completion of the railroad the same trip was reduced to a week’s time, while making it a far less dangerous trip especially for the women and children. Passengers were offered free trips, along with long term loans from the railroad companies. This was all done in an effort to attract Americans to the newly developing west. Railroad company executives no longer viewed the Great Plains which covered much of the American West as the inhabitable Great American Desert as it had once been described.The vast native grasslands that are so predominant in Kansas, Colorado, Wyoming, Montana, and the Dakotas that was once thought of as unlivable tracts of land due to the lack of trees to supply lumber that was needed for building homes. There was now an opportunity to ship lumber and building ma terials into those areas by train, and homes could be built on land that was once considered inhabitable. These native grasslands lands were also considered to be an ideal place for raising cattle. There were already an estimated five million head of longhorn cattle on ranches in Texas.When railroad tracks reached Missouri, these ranchers started organizing long cattle drives. Cowboys would drive the cattle from Texas to Missouri, where it was then loaded into rail cars to be shipped all over the country. As new tracks were being laid, new towns were being built in the areas that the tracks ran through. Within a few years, Abiline, Witchita, and Dodge City all sprang up in Kansas. These towns were all established due to the cattle trade that was created from the railroads, and thrived off of the business provided by the cowboys and the railroad employees.So in conclusion, a few of the railroads contributions to the settlement of the American West. Before the railroad, travel to the west was done on horseback, it took months of traveling over dangerous terrain. After the railroad, travel to the by rail was done in a week’s time on the safety of a train. Lumber and building supplies were now able to be shipped to the Great Plains, a place once thought inhabitable due to the lack of trees that were needed for building homes. Lastly, the railroad allowed the long cattle drives to take place that were responsible for building many towns where the railroad passed thru.There were other contributions that contributed to the settlement of the Great West but I believe these are some of the most significant. Why the AFL Prevailed Over the Knights of Labor One of the main reasons that the American Federation of Labor (AFL) was able to prevail over the Knights of labor was due to the fact that they understood the need for power. This power was achieved by a couple of different ways, they limited their membership to skilled workers, and they did not engage in politic s. Their goals were simple, above everything else, the union was there to protect the worker’s rights.The AFL was the national labor union for skilled workers, and they restricted their membership to skilled workers, most of whom were in the craft trade. With all of their members being skilled workers, it gave them solidarity, and meant that all of the members were interested in achieving the same goals. Unlike the Knights of Labor, who would allow membership to all wage earners except lawyers and saloon keepers. This made their membership to widespread, a result of this meant that not all the Knights members were interested in the same objectives.One of the reasons the AFL gained an advantage over the Knights was because of the AFL’s member restrictions. Samuel Gompers was appointed president of the AFL in December of 1886. Gompers realized the importance of keeping things simple. He understood that what was most important to the majority of workers was higher wages a nd better working conditions. Gompers made sure that the union’s first priority was to protect the rights of the workers. 1 His refusal to let the AFL delve into the political arena allowed them to maintain the support of both the government, and the public.One tactic that was used by unions were boycotts, these were able to take place because of the public’s support for the workers issues. Unions would hold town meetings explaining the workers grievances with their employers, the public would show their support by refusing to buy products that were produced by the company being boycotted. Of course the most popular tactic used by the union was the strike. Employees would refuse to work and form a picket line if the union was unable to reach a collective bargaining agreement with the employer.Thousands of strikes occurred at the end of the nineteenth century. The large and growing size of the AFL was used to support these strikes. Unions only won about half of these st rikes, but their demands were either partially or fully met in many cases. The AFL was the dominant national labor union in the United States, until the Great Depression. 2 In conclusion, the AFL was able to prevail over the Knights of labor because of the power and solidarity they gained by limiting their membership to skilled workers.By realizing that most workers goals were simple ones that included better pay, and working conditions. Also because of public support that allowed them to conduct boycotts and strikes that would better the lives of the workers that were members. The Significance of technological innovation in Building American Cities American cities were significantly affected by technological advances in the later part of the nineteenth and the beginning of the twentieth century. These advances were major contributors to the development of the modern city that we see in America and throughout the world.They were a crucial part in allowing cities to be able to grow a nd support the millions of people that reside in them. Generating technology made it possible to use electricity for improvements in the city. In 1878 the electric arc lamp was first used in Wanamaker’s department store in Philadelphia. This form of electricity was then used to power city lights, and later, elevators, trolley cars, and subways. Trolley cars were the first forms public transit used in cities that was powered by electricity. Trolleys ran on steel tracks and were powered by an electrical cable that ran above them.This however was not a viable mode of transportation in some of the larger more populated cities. Railroads had been the principal mode of transportation for the past few decades, but were of little use for transporting people through a crowded city. That is, until 1879, when the creation of the first elevated railroad or â€Å"els† took place in New York. Cities were also constructing rail systems that ran underground. Boston was the first to us e this transportation method, but in 1904, New York completed construction of the first subway system that ran under the entire length of Manhattan.Subways used the same electric technology that was used for trolleys, but they turned public, or mass transit into a much more rapid form of transportation. New innovations in the steel and glass industries allowed architects to change their way of thinking in regard to building design. Instead of using just wood or brick for the outside walls that would bear much of the buildings weight, they were now using steel girders. These girders would be used to build a shell that supported the buildings weight, and the rest of the building was built around them with brick and plate glass windows and other building material.This new building design allowed the construction to reach much higher into the sky. The first building using this new design was built in Chicago in 1885, the ten story Home Insurance Building. Later New York, which was heavy in population but low on available real estate built the fifty-five story Woolworth Building that was completed in 1913. 3 In conclusion, technological innovations significantly affected the building of American cities. Generated technology allowed the use electricity to power our lights, elevators, and subways.Creative thinking in the way that we used the railroads spurned the first subway system. While advances in the steel and glass industries gave architects the opportunity to design the skyscrapers that dot the skyline of American cities. Free Silver and the 1896 Election Free silver was a very heated topic during the Presidential election in 1896, due to the economic crisis that the country was in. Because of the governments shrinking gold reserves it was proposed that silver be used at an exchange rate of sixteen ounces of silver, equaling one ounce of gold.Free silver was the term being used for this concept. It was widely thought, especially among Democrats, that this infl ux of silver would help to propel the country out of the depression and economic despair of the last three years. Farmers were going bankrupt, thousands of Americans were unemployed, and the economy did not appear to be getting better unless changes were made. These are the issues that brought free silver to the forefront of politics. This issue gained much of its support from the wheat and grain farmers in the Midwest and by the cotton farmers from the South.These farmers were being hurt financially due to falling prices for their crops. The economy in the United States was in need of dire repair and many people saw silver as the economic boost that was needed. Free silver had become the most debated topic leading up to the Presidential election. Democrats wanted to go back to a bimetallic policy for the United States Treasury Department. They believed that this was the only solution to end the economic crisis that the country had been in for the last three years.This was not the f irst time that silver was a heated topic, this had been an area of debate since it was dropped as a medium of exchange at the treasury in 1873. Democrats had become the party of free silver, but the parties were becoming divided based upon whether members were in support of gold or in support of silver. Free silver however was not just getting support from the Democrats, many Republicans were also in support of silver, and both Democrats and Republicans were switching parties over this debate. Populists, who were also in strong support of the silver were essentially turned into Democrats.This had become one of the most heavily debated subjects in the later part of the nineteenth century and it made the election of 1896 one of the most hard fought campaigns in nearly since 1860. 4 In conclusion, free silver had become such a hot topic during the election of 1886 due to the economic crisis the country was in. Many people believed that free silver was the solution that would give the e conomy the boost that it needed. Lastly, the silver debate was such a hot topic that it caused both Democrats and Republicans to jump parties over the issue.

Donner Party Jonathan E

Their plan was to move to California, acquire cheap land where e they could reap he benefits of rich soil and good climate that Springfield Illinois did not Provo De them. The journey to California was the beginning of a new life for The Donned party and for many others. The move westward worried many people because of the possible encounter with aggressive Indians, however the Indians should not have been their main worry. Uniform neatly the decision to follow a faulty guide westward to California led these travelers into challenge gees that they could not overcome.The Donned Party's emigration west was marked as one of the most catastrophic journeys in the history of westward expansion. The Donned Party story began with a plan to move to California along the Oregon trail (the safest route) until reaching Hast inns cutoff where they began the dangerous trek towards California resulting in death and suffer ring until the rescue approximately one year later. Espanola 2 James Reed and the Donned Brothers decided that they were going to leave S predefined Illinois and travel to California with their families leaving behind a prosperous life (Lavender 3).Their plan was to follow a guide called â€Å"The Emigrants' Guide to Oregon and C laboring† by Langford W. Hastings that will lead them to California using the shortcut know as the Hastings Cutoff, this would shorten the trip by three hundred miles (V. Murphy 19). In order to make this trip possible they needed to prepare themselves with food, supplies, suits blew clothing and method for transportation. James Reed created a luxurious wagon that was known as the â€Å"Pioneer palace car† due to his experience in furniture making.The wagon was equipped with a stove, beds and had ample space to bring supplies in order to make the trip comfortable and homelike (Clamor 21 They also brought with them oxen's, steers and horses to facilitate trans rotation and cows to provide milk. Enough supplies were gathe red to get them through the first WI enter in California which they thought would take them six months (V. Murphy peg 2). Young men who wanted to go to California but could not afford it, known as Teamsters, were hired to do the hard work of walking beside the oxen's for the entire trek.Their job was to care for oxen an d in return they were given food and space in the wagon to sleep (Lavender 13). Everybody ha ad role on this journey. Women were to cook, look after children and do laundry. The men h united, steered and maintained the wagons and cared for the animals. Ready to go, the three fame ices set out for the west on April 16, 1846 not knowing the challenges that they would face. The Donned Party arrived at their first destination on May 1 1, 1846, at Indeed emended Missouri, where they, along with everybody else moving west, would find the Oregon and California Trails.This was the beginning point for travelers going west, even b jack in 1843 when the first wave of emigrants went west (B. Brooke). There they met up with anon there family Espanola 3 traveling to California, the Breed family, and together they hurried to catch up to the other travelers ahead of them destined for California. After forty fives days of travel through changing climate that was troublesome for the emigrants they arrived at Fort Laramie, a famous Indian trading post.They realized that the further west they traveled they encounter De more climate changes such as: infrequent rains, electric storms, dry sand dust and hot suns whine, that would make travel more difficult for the emigrants. The travelers, despite small prop elms along the way, seemed excited to reach new territory. At Fort Laramie they were please .NET greeted by Indians from the Sioux tribe and were able to finally take a rest from the journo eye and even elaborate Independence Day, then â€Å"America was turning seventy years old†.H ere James Reed came across an old friend, James Clammy, who had crossed the shortcut Hast nag's mentioned in the guide, but said that it was dangerous and that travelers should avoid cross sing that terrain. He recommended that people follow the know terrain of Fort Hall road that went northwest to California (Lavender 1824). Reed stayed focused on taking the shortcut because SE he felt the group could do so just as they had done making it to Fort Laramie from Index endurance, MO with its obstacles.The wagon party voted to take the shorter route and elected Ego GE Donned the leader, the group from here on out was known as the Donned Party. Fort Bride gear was the final stop, before Hastings Cutoff, for the party to stock up on supplies, repair wag ones and purchase more livestock. They had reached the point of no return. On July 31 SST the part y set out on the dangerous unknown trek southwest following the guide book's shortcut that not even the author himself had crossed. From here on The Donned Party would find most of their troubles that events ally le d them to tragedy.The first challenge they came across, in what was to be a see ounce Of several Espanola 4 starters, was at the base of Weber Canyon. That day, August 6th 1846, the D owner party found a letter from Hastings telling them that the trail was very dangerous and to w tit for him to return in order to guide them through another route (Clamor 53). Hastings did not d o as he promised on the note, so James Reed decided to travel ahead and find him for a solution. When James Reed spoke with Hastings he told him to avoid the canyon trail, recommended in hi s guide book, due to the narrow walls that would not allow wagons to pass .Hastings pointed oh t to the distance a route that the Donned party should take. Once again, the decision to follow H castings directions failed them. They went off into new terrain, uphill's that were practically impose Siebel to ascend. What was supposed to take a week, took them one month (V. Murphy 20). The e Donned Party and their oxen, exhauste d from the trip, arrived at the Great Salt Lakes on August 22, 1846. There they found another letter from Hastings stating that the trek across the salt d assert was forty miles and it would take them two days and TV nights to cross.Proving Hastings in correct again, the trip actually took them five days to cross resulting in a shortage of supplies, d hydrated men and oxen, and wagons left behind. The extreme climate Of the desert also took an impact on the party (Clamor). On September 26th, knowing they did not have enough supplies to r each California, they arrived at the Humboldt River where Hastings cutoff met with the old trait l. In fact, the shorter route was 1 25 miles longer than the old route. Video Having fallen be hind they were desperate to reach the Sierra Nevada mountains in order to get to California before the winter.October 1 6th they arrived in Truckee at the base of the mountains where they soon realized they came too late because a harsh winter had come. The Don ned Party had travel De 2500 miles over a seven month period with only 1 50 more miles to Setters Fort, their final deist nation (R. Burns DVD). The winter snow forced them to set up camp at Truckee Lake, now know win as Donned Espanola 5 Lake, where they would spend the entire winter. Some members of the group tried to cross the mountains a few times but were unable due to the weather conditions.The WI enter brought heavy snowstorms trapping the members at Don newer Camp. After killing the last of t heir animals for food they began to eat materials that did not provide them with the nutrition added to survive the winter. It was noted that they ate twigs, bark, leaves, bones, and even boil De the leather from shoes to eat (Clamor 96). Many began to die from malnutrition and extreme c old conditions as the winter went on. In this time of extreme desperation the people had to rest rot to cannibalism for survival.They marked the flesh so that no one had to eat the meat of their own kin . The people were in a dire situation of starvation and delirium. December 26th ma irked the first day that they ate a human, the dead body of Patrick Dolled was cut apart and coo ked on a the fire (Clamor 108). By January 1847 California had become territory of the United states after the defeat of the Mexicans. James Reed, who had separated from the group months back, was able to gather men and form a rescue party to relieve those at Donned Camp.January 31 SST t he first rescue team set out for Donned Camp arriving on February 7th. They were shocked at the s eight of death and famine people. The completed rescue of those at Donned Camp required a t total of four rescue teams, the camp was evacuated by April 17th 1847. Of the original Donned pa arty that consisted of 87 members, 46 of them had survived. The entire Reed and Breed family s arrived however the Donned family was not as fortunate. Both Donned brothers had perished at Donned Camp during the dreadful winter, the only ones that survived were two of the Don ere children.This tragic story of the Donned party was said to be a part of the American Dry am. â€Å"An American dream that has nightmares attached to them, and for many results d in disaster† video. Espanola 6 Like many others the Donned Party followed a movement where people were encouraged to go west and settle in foreign land. Many thought this travel to be a new adventure but for the Donned Party it turned out to be the last trip of their lives, never reaching thee r dreams of a new life in California.

Royal Aircraft Factory SE5 in World War I

Royal Aircraft Factory SE5 in World War I One of the most successful aircraft used by the British in World War I (1814-1918), the Royal Aircraft Factory S.E.5 entered service in early 1917. A reliable, stable gun platform, the type soon became the favored aircraft of many notable British aces. The S.E.5a remained in use through the end of the conflict and was retained by some air forces into the 1920s. Design In 1916, the Royal Flying Corps issued a call to the British aircraft industry to produce a fighter that was superior in all respects to any aircraft currently in use by the enemy. Answering this request were the Royal Aircraft Factory at Farnborough and Sopwith Aviation. While discussions began at Sopwith which led to the legendary Camel, R.A.F.s Henry P. Folland, John Kenworthy, and Major Frank W. Goodden began working on a design of their own. Dubbed the Scout Experimental 5, the new design utilized a new water-cooled 150-hp Hispano-Suiza engine. In devising the rest of the aircraft, the team at Farnborough crafted a tough, square-rigged, single seat fighter capable of enduring high speeds during dives. Increased durability was achieved through the use of a narrow, wire braced, box-girder fuselage which improved pilot vision while also ensuring a higher rate of survivability in crashes. The new type was initially powered by a  Hispano-Suiza 150 HP V8 engine. Construction of three prototypes began in the fall of 1916, and one flew for the first time on November 22. During testing, two of the three prototypes crashed, the first killing Major Goodden on January 28, 1917. Development As the aircraft was refined, it proved to possess high speed and maneuverability, but also had excellent lateral control at lower speeds due to its square wingtips. As with previous R.A.F. designed aircraft, such as the B.E. 2, F.E. 2, and R.E. 8, the S.E. 5 was inherently stable making it an ideal gun platform. To arm the aircraft, the designers mounted a synchronized Vickers machine gun to fire through the propeller. This was partnered with a top wing-mounted Lewis gun which was attached with a Foster mounting. The use of the Foster mount permitted pilots to attack enemies from below by angling the Lewis gun upwards and simplified the process of reloading and clearing jams from the gun. Royal Aircraft Factory S.E.5 - Specifications General: Length: 20 ft. 11 in.Wingspan: 26 ft. 7 in.Height: 9 ft. 6 in.Wing Area: 244 sq. ft.Empty Weight: 1,410 lbsLoaded Weight: 1,935 lbs.Crew: 1 Performance: Power Plant: 1 x Hispano-Suiza, 8 cylinders V, 200 HPRange: 300 milesMax Speed: 138 mphCeiling: 17,000 ft. Armament: 1 x 0.303 in. (7.7 mm) forward-firing Vickers machine gun1x .303 in. (7.7 mm) Lewis gun4x 18 kg Cooper bombs Operational History The S.E.5 began service with No. 56 Squadron in March 1917, and deployed to France the following month. Arriving during Bloody April, a month that saw Manfred von Richthofen claim 21 kills himself, the S.E.5 was one of the aircraft that aided in reclaiming the skies from the Germans. During its early career, pilots found that the S.E.5 was under-powered and voiced their complaints. Famed ace Albert Ball stated that the S.E.5 has turned out a dud. Quickly moving to address this issue, R.A.F. rolled out the S.E.5a in June 1917. Possessing a 200-hp Hispano-Suiza engine, the S.E.5a became the standard version of the aircraft with 5,265 produced. The improved version of the aircraft became a favorite of British pilots as it provided excellent high-altitude performance, good visibility, and was much easier to fly than the Sopwith Camel. Despite this, production of the S.E.5a lagged behind that of the Camel due to production difficulties with the Hispano-Suiza engine. These were not resolved until the introduction of the 200-hp Wolseley Viper (a high-compression version of the Hispano-Suiza) engine in late 1917. As a result, many squadrons slated to receive the new aircraft were forced to soldier on with older types. A Favorite of the Aces Large numbers of the S.E.5a did not reach the front until early 1918. At full deployment, the aircraft equipped 21 British and 2 American squadrons. The S.E.5a was the aircraft of choice of several famed aces such as Albert Ball, Billy Bishop, Edward Mannock, and James McCudden. Speaking of the S.E.5as impressive speed, McCudden noted that  It was very fine to be in a machine that was faster than the Huns, and to know that one could run away just as things got too hot. Serving until the end of the war, it was superior to the German Albatros series of fighters and was one of the few Allied aircraft that was not outclassed by the new Fokker D.VII in May 1918. Other Uses With the end of the war that fall, some S.E.5as were briefly retained by the Royal Air Force while the type continued to be used by Australia and Canada into the 1920s. Others found second lives in the commercial sector. In the 1920s and 1930s, Major Jack Savage retained a group of S.E.5as which were used to pioneer the concept of skywriting.   Others were modified and improved for use in air racing during the 1920s. Variants Production: During World War I, the S.E.5 was produced by Austin Motors (1,650), Air Navigation and Engineering Company (560), Martinsyde (258), the Royal Aircraft Factory (200), Vickers (2,164) and Wolseley Motor Company (431). All told, 5,265 S.E.5s were built, with all but 77 in the S.E.5a configuration. A contract for 1,000 S.E.5as was issued to the Curtiss Aeroplane and Motor Company in the United States, however only one was completed before the end of hostilities. As the conflict progressed, R.A.F. continued development of the type and unveiled the S.E.5b in April 1918.   The variant possessed a streamlined nose and spinner on the propeller as well as a retractable radiator. Other alterations included the use of single bay wings of unequal cord and span and a more streamlined fuselage. Retaining the armament of the S.E.5a, the new variant did not show significantly improved performance over the S.E.5a and was not selected for production. Testing later found that drag caused by the large upper wing offset the gains made by the sleeker fuselage.

Belief in God but not Religion Essay Example | Topics and Well Written Essays - 750 words

Belief in God but not Religion - Essay Example Examples of religions include the Buddhists, Christians, and Muslims among others (Hesse 77). There is the need to belief in God and not religion because the two books; Siddhartha and The Little Philosophy Book gives different perspectives of religions. Siddhartha talks about a spiritual voyage of the main character who is Siddhartha, through four sections of life. Siddhartha was a son to Brahmin and aesthetic in the forest. He was described as a gambler, merchant and eventually a ferryman. At the end of the book, the wisdom of Siddhartha arrived at by the supposed character was a mixture of Buddhists and Hindu traditions (McClory 42). The Little Philosophy Book, on the other hand, talks about examination of individual-self, the earth, and the nature of truthand, putting across questions like, â€Å"why are we here?† â€Å"who are we?† and â€Å"how should we live?† the book begins by traveling around antique philosophy that varies from Socrates’ Greece, t o Vedic India, to Daoist, Confucian, and Buddhist China, and in the Middle East (Solomon 82). In essence, both books reflect on the aspect of religion where different people practice several beliefs and customs. For example, in Siddhartha, the main character was a gambler who lived in woods with his own way of life and in his quest for wisdom Siddhartha makes a false sacrifice (Hesse 77). His selfish actions made him have many arguments with his fellow old man, Ferryman. For example, Siddhartha portrayed his negligence and selfish actions when he was told by Ferryman to let his 12-year son to take care of himself in the woods and the world because his father was not being fair to him. Siddhartha had a mind-body problem, which made him portray his selfishness attitude. Throughout their lives in the forest, these people had their own religion, which combines the teachings and practices of Buddhists and Hindu. Note that Buddhism is a religion on its own while Hinduism is another religi on on its own. The practices and traditions of these two religions are different. Since, Siddhartha, Ferryman, Hesse and other people who lived in forest had a hybrid of the two religions of Hindu and Buddhist, it means their religion was also on its own (Hesse 64). Note that all of them believe to be worshipping God but their practices, customs and traditions are different. This means that belief should be dedicated to God and not religion because the world has several religions, which have distinct practices, and no religion believes on what the other religion believes in. The same concept is supported in the book The Little Philosophy Book which examines the concept of consciousness as par Descartes’ thought that, â€Å"I think, therefore I am†, phenomenological words that explain the issue of mind-body problem (Solomon 91). This book talks about God, spirituality, nature, freedom and responsibility, cosmology, morality and ethics. The book also explores the meaning of life and the function of philosophy in determining both life and happiness. All these concepts are connected to religion in the sense that they define the way of life of people and as mentioned, the practices in it indicate that the religions of China people was Buddhist, while Indians practiced Vedic as other practiced Confucianism (McClory 43). All these are examples of religions in both books and they clearly imply that people need to believe in God and not religion because there is no uniform custom in all the religions in the world. The spirituality of these religions also differs greatly due to the difference in believes. However, it should be clear that spirituality is the majestic and thoughtful fervors of life and a life lived

Pepsi and Coca cola companies in Australia (report) Essay

Pepsi and Coca cola companies in Australia (report) - Essay Example Various theories will be cited and discussed and then their practical application to Pepsi and Coke will be discussed. Introduction: Â  CONSUMER BEHAVIOR Consumer behavior is an enigma for marketers all over the world. Countless number of strategies and approaches has been designed by marketers to understand the reasons behind why buyers choose a certain product over another similar product. However, a concrete model or method describing consumer behavior which guarantees a positive response from the buyer in the form of purchases or repeated purchases is yet to be formed. Even consumers themselves do not know what factors influence them towards making a certain buying decision. Broadly it can be said that consumer purchases are influenced strongly by cultural, social, personal and psychological characteristics. 2. Company overview & history 2.1 Company 1 The Coca Cola Company is one of the world’s largest beverage companies which manufactures, distributes and markets non-alc oholic beverages and syrups. The company is popularly known for its premium brand, Coca Cola, and therefore also shares the same name. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 400 brands in over 200 countries or territories and serves 1.5 billion servings each day. (Press Centre: Coca-Cola) The mission stated by Coca Cola declares its purpose as a company and serves as a standard against which its actions and decisions are weighed. To nourish the world To inspire moments of optimism and happiness... To create value and make a difference. (Our Company: Coca-Cola) The ultimate objectives of its business strategy are to increase volume, expand its share of worldwide nonalcoholic ready to drink beverages sales, maximize its long-term cash flows, and create economic value added by improving economic profit. (Khan) In Australia, Coca Cola Amatil is the company which has been licensed to bottle and distrubute Coca Cola company soft drinks and beverages in other countries. It is considered as the largest non-alcoholic beverage company within the Pacific Rim. Coca Cola Amatil has expanded itself in the last six years. It has expanded itself to include a wide range of products comprising of water, fruit juices, energy drinks, sports drinks, vegetable products, coffee and water. In August 2006, it ventured into the business of spirited beer brands. It ventured into a joint business with SABMiller and from April 2007, it became the seller and distributor of the products of Maxxium. 2.2 About Pepsi Co Pepsi Co is a Fortune500 company. It is a global American corporation with its headquarters based in Purchase, Harrison and New York. It has vested interests in manufacturing, distribution and marketing of grain based snack foods, beverage s and other products. The company was found in 1965 when the Pepsi Cola Company and the Frito Lay Company were merged. PepsiCo has immensely expanded itself and its product range since then. It now has a n expanded namesake product Pepsi and various other beverage brands to its credits. The company has been immensely successful in terms of revenue generation. In 2009 along PepsiCo’s product lines generated sales were 1 billion dollars each and the company products were distributed in 200 countries round the globe. The net revenues across the globe were $ 43.3 billion and based on these net revenues PepsiCo was named as the second largest food and beverage business in the world. In America it is considered as